LAKSHYA is an SMS aggregator and is tied up with a premier telecom company in India for a dedicated and high volume SMS gateway (also known as a pipleine), which gives us the capability of pushing hundreds of SMSes simultaneously. Being a dedicated pipeline, the SMSes dont face any delay in delivery and end-clients have their desired messages reach their customers exactly when needed.
SMS based campaigning has gained huge popularity amongst the cross-section of sellers irrespective of the product or service they are selling.
Every one understand the 3 fundamental benefits of an SMS based campaign -
- Un-obtrusive - it does not disturb the reciever. Less of a nuisance value.
- Persistent - it remains in the inbox permanently unless deleted manually. Hence recall value is very high.
- Direct - hits your mobile, meant for you. Increases the acceptability, builds the brand connection, helps build customer loyalty.
In today's era of evolved SMS campaigning, we also provide SMS pull mechanisms to account for responses that might have come from the recepients. There is a choice of short codes (5 digit numbers) or long codes (8-10 digits) to which recepients can send in their responses. Based on the SMS purpose and content, recepients might be interested in responding with necessary details, thereby building up a customer profile, what is also called a "lead".
Those of you who are into the sales and marketing end of a business and are responsible for selling a product or service, will understand how important and costly a lead is, if it has to be procured in any other manner.
Our bulk-smsing is not a service which is content with just pushing SMSes and then forgetting the whole thing. We work with our customers to plan their campaigns, optimise their SMS pushing, help them with responses and building up a customer or campaign database, which is an invaluable piece of data for all of our customers. These are the leads that are followed up by our customers for conversions and sales, leading business growth.
Hence as your technology enabler, we will help you achieve business growth.